Advertising Research Project

Advertising Research Project

A. Overview

You will become an expert on one of the advertising topics identified below.

B. Tasks to be Completed

1)    Presentation - deliver a professional quality presentation (5 min) that covers the topic you have chosen. The purpose of this presentation is to teach the main concepts to the rest of the class.  Please hand in your presentation (presentation file, prezi link on a text file, poster, etc) below.

2)    Documentation - create a professional quality handout that summarizes your presentation.  Upload your handout as a PDF.

3)    Questions - provide three questions that will be used to check the understanding of the rest of the class at the end of your presentation.

4)    An example - create and example advertisement that demonstrates the qualities of an effective advertisement as described in your presentation.

C. Potential Topics and Keywords

  • Laws and Ethics in Advertising - Keywords: Competition Act, Canadian Code of Advertising Standards, Canadian Advertising Foundation.
  • Print Advertising - Keywords: Classifieds, Media Rate Card, Newspaper advertisement, Poster, Direct Mail advertisement, Magazine advertisement, Billboard advertisement, Transit advertisement, POP advertisement, the headline, the illustration, the copy, the signature.
  • Broadcast Advertising Media- Keywords: Rate Card, Storyboard - TV, Radio Scripts - Radio, Product Placements - Movies, digital broadcasting, Syndicated Radio Programming, Television Network, Affiliate Station.
  • Web Based Advertising - Keywords: Rate Card, Banners, Pop-ups, Pay-Per-Click, Websites, Blogs, Podcasts, Spam, Profiling with cookies, etc.
  • Famous Advertising Campaigns
  • Developing an Advertising Mix
  • Points programs and other promotional advertising
  • Packaging
  • Logos and Slogans
  • Or come up with your own advertising topic. Please tell me what it is though so that I can approve it.

D. Preparing The Presentation

1)    Do some research! Explore your topic so that you can teach us something interesting and useful.

  • Define the terminology
  • Research important people/positions
  • Identify the history
  • Find the costs
  • Find some good and bad examples
  • Identify the potential careers
  • Compare the strengths and weaknesses
  • Identify some interesting facts
  • Etc.

2)    Do some planning! Using a mind map, a storyboard or another planning tool determine what key concepts you are going to cover and how you will organize this information.

3)    Create an outline!

4)    Prepare the content!

5)    Add some spice!

6)    Practice the Presentation!

 E. Assessment

Not Meeting
Expectations

Minimally Meeting
Expectations

Fully Meeting
Expectations

Exceeding
Expectations

- 1 to 2 min long
- Examples were not relevant or clearly explained.
- Handout was difficult to follow and contained spelling and/or grammatical errors.
- Presenters with difficult to hear or understand
- Visual Aids/Technology hindered and took away from the topic being presented.

 - 2-3 min long
- Examples are relevant.
- Handout covers the key ideas presented.
- Presenter uses proper terminology
- Presenter speaks clearly and is knowledgeable about the topic they have chosen.
- Questions focus on the key concepts they were trying to convey.		 - Meets all of the requirements for Minimally Meeting Expectations.
- Examples are relevant and clearly explained.
- Handout is easy to follow and clearly summarizes the key ideas presented.
- Good body language and dressed for the occasion.
- Visual aids/technology help to increase the understanding of the topics being discussed.		 - Meets all of the requirements for Fully Meeting.
- Presentation was both entertaining and insightful.
- Handout was of a professional quality.
- Questions challenged our thinking and understanding of the topics covered.
- Presentation was well rehearsed resulting in a natural flow.

**Remember to hand in your presentation and handout.
(presentation file, prezi link on a text file, poster, etc AND pdf file of your handout)