Course Outline

Teacher: Mr. Bishop  Classroom: 153  and 114

Goal: To learn the information technology skills necessary to run a successful business.

Components:

1. Keyboarding 

a) Posture and Technique
b) Speed
c) Accuracy
d) Formatting

2. School Store 

a) Contribution and Commitment • Students will be required to work 1-2 lunchtime shifts in the school store every two weeks.
b) Performance Evaluation

3. Class/Project Work 

Daily assignments you will be asked to complete will take on the following themes while teaching you the computer software skills needed to run a successful business.
a) Business Communication
b) Finance
c) Economics
d) Marketing
e) Entrepreneurship *As we tackle each of the areas above we will also be learning how to use a wide variety of computer software.

4. Business Plan 

5. Unit Tests  

In this section we will be familiarizing ourselves with the basic software used in the world of business.

• Word Processors
• Spreadsheets
• Data Bases
• Presentation Software

Please complete the following assignments to complete this unit.

In this unit you will focus on creating an advertising campaign for Stelly's School Store. You will also create an advertising campaign for another business of your choice.

We will be discussing...

• Advertising Mix
• The Logo
• Print Advertising
• Web Advertising
• Media Advertising
• Promotions/Events
• The Advertising Campaign
• Advertising Standards and The Law

Gimp is a program that will be used to create some of your Print Advertisiments.

Gimp Tutorials. Most of what you may want to do with GIMP is described below.

Please submit the following assignments to complete this unit.

Spreadsheets are an extremely useful tool in the world of business. In this unit you will create 10 different spreadsheets as you answer questions about each spreadsheet in a workbook.

In this unit we will look at the topic of communication in the world of business. Communcation covers everything from public speaking, to composing proper business letters, to web based communication to the interverview process etc. It is a huge but extremely important concept that must be understood to be successful in Business.

By the end of the unit students should be able to,

• Correctly format a business letter (Block Format)
• Create a visually appealing and easy to follow resume.
• Successfully argue their point of view in a formal debate centered around real life topics in the business world.
• Participate in the interview process as both the interviewer and the interviewee

In this unit you learn some fundamental business concepts with respect to Pricing/Production, Marketing/Advertising, and Ethical Business Practices.

Druing this unit you will complete in an online simulation called JA TITAN. The following teams have been formed for the purpose of this unit. The decisions your teams make should be based on the lessons you learn from the class discussions and your experience in playing the game.

Groups:

• What is the optimal price to set for a product?
  
• What affects the price of a product?
• What affects the production of a product?
• Key Terms: Price, Product, Break-Even-Point, High-Price Strategy, High-Volume Strategy, Production, Fixed Costs, Variable Costs, Law of Diminished Returns
• Activity: Factory Simulation (Pamphlets)

Lesson #2 - Practice Game

• Play Now at http://oldtitan.ja.org/

Lesson #3 - Research, Development and Marketing

• Key Terms: Research and Developement, Product Life Cycle, Demographics, Market Research, Target Market, Four P's of Marketing, Marketing
• Why is research and developement important when you consider the Product Life Cycle?
• What are the 4 P's of Marketing?
• Activity: Marketing/Improving a Product

Lesson #4 - Practice Game

Play Now at http://oldtitan.ja.org/

Lesson #5 - Investments and Charitable Donations

• Video: The Dragons Den
• How do Capital Investments benefit Businesses?
• Key Terms: Capital Investment, Cash Flow, Charitable Giving
• Activity: Capital Investment Presentations
• Activity: Charitable Giving Case Study

In this project you will be expected to complete your very own business plan.  A business plan is a formal document required by both banks and investors to obtain financing for your business. By researching and putting together your business plan, you’ll discover key information about the market potential of your product/service. It also acts as a “critical roadmap” to business success.

Why do a business plan?

1. Your own thinking process is solidified through the process of researching.
2. It is required by your bank to demonstrate the viability of your business.
3. The goals/objectives you set will act as a roadmap for your business.

To Do

• Try to keep it under twenty pages, exclusive of the appendix.
• Use bullet points and numbered lists wherever possible.
• Use, but do not overuse, graphs, diagrams and photographs.
• Have a neutral third party read the plan – especially someone without a background in your industry.
• Please – for the reader’s sake include a table of contents and page numbers in your plan.

Avoid

• Big words and long sentences. They only serve to confuse the reader.
• Technical words and unnecessary jargon. If you need to introduce a technical term, then you should define the term.
• Using acronyms and initials to express words is another common error.

The 2 Minute pitch:

In the world of Business, a companies web presence is extemely important. Comanies in todays world must not only maintain a visually appealing, informative and interactive website, they also need to maintain a facebook page, twitter account, youtube channel etc.

In this unit you will design your own website for a company of your choice (if you use the same company you created for your business plan you may find this assignment easier)

Whether you running a successful business, making sure you can feed your family or trying to buy that new boat, Budget are an important component in meeting our goals. It is essential that we keep track of where our money is being spent and set some guidelines for our spending if we hope to meet our financial goals. In this unit you will create a variety of budgets aimed at meeting your financial goals.

This area host random things that don't fit anywhere else

Please upload you Final Exam Files to the drop box below.

• Business Letter (.odt)
• Budget (.ods)