The Business Plan - Criteria and Drop Box

The Business Plan - Marking Criteria

You will be required to complete each of the following sections as part of your business plan. Please use the list below as a checklist to help guide you in completing this project. Remember, your business plan is to resemble a professional document that could be used to obtain a loan from a financial institution so make sure that your grammar, spelling and formatting reflect this.

NOTE: PLEASE SEE THE DOCUMENT ENTITLED “STEP BY STEP GUIDE TO MAKING A BUSINESS PLAN”  AND THE "EXAMPLES" PROVIDED FOR A MORE DETAILED EXPLANATION OF WHAT IS REQUIRED IN EACH SECTION.

A)   Executive Summary (10)

  1. Business Concept
  2. Objectives/Goals
  3. Management Ownership Details

B)   Product/Services (10)

  1. Key Products
  2. Key Services
  3. Suppliers
  4. Product Risks

C)   Industry & Market Research (10)

  1. Industry Research
  2. Target Market – Customer Research (Including a table or customer profiles)
  3. Competitive Analysis

Resources:  Nielsen Trends and Canadian Reports, Small Business BC, Canadian Business (Gov't of Canada), Stats Can, Euro Monitor

D)   Marketing (10)

  1. Price Strategy
  2. Location (Include map and floor plan)
  3. Promotion and Marketing Mix
  4. Internet

E)   Operations (10)

  1. Production Plan (Only necessary for a manufacturing business)
  2. Production Flow Chart (Only necessary for a manufacturing business)
  3. Facilities
  4. Procedures
  5. Equipment
  6. Human Resources and Organizational Chart
  7. Professionals, Mentors, Legal Representatives and Other Important Contacts

F)    Financial Plan (10)

  1. Sales Forcast and Break Even Point
  2. Start-up Costs
  3. Financing

G)   Appendices (10)

  1. Example Advertisement
  2. Price List (See unit called “the Buyer”)

H)   Other Criteria:

  • Overall Appearance (10)
  • Grammer and Spelling (10)
  • Presentation (10)

TOTAL:  /100

Please upload your final assignment as a .pdf file.